Your Own Sales Page vs Shopee: Which Is More Profitable?

24 Feb 2026 · 6 min read

This question comes up constantly from Malaysian online sellers: "Shopee is enough, right? Why bother with a website?"

Our honest answer: it depends on your situation. But before we answer, let us do the math first.

How Much Commission Are You Paying Shopee?

Many Shopee sellers do not realise how much they pay every month. It is not just one commission — it stacks up:

• Commission fee: 2.24% - 5.24% per sale
• Payment processing fee: 2%
• Promoted listing fees: varies (often 3-8% of sale price)
• Shipping subsidies: sometimes absorbed by seller

Total? Easily 7-15% per sale.

That is money that should be in your pocket, but goes to Shopee instead. And Shopee can raise commissions anytime — and they have, several times in the past 3 years.

Side-by-Side Comparison

When Is Your Own Sales Page Worth It?

If your monthly Shopee sales are RM 1,500 or more, the commissions you pay already exceed the cost of a landing page within 2-3 months. From month 4 onwards — you save everything.

But the real benefit is not just saving on commissions. It is about:

• Owning your customer relationships — direct WhatsApp, no middleman
• Building your brand — your domain, your design, your story
• No algorithm risk — your page is always there, always accessible
• Higher margins — every ringgit goes to you

Shopee Is Still Useful — Use Both

We are not saying ditch Shopee. Shopee has ready-made traffic — that is a big advantage. The best strategy is to use both:

• Use Shopee to capture first-time customers who are already browsing the platform
• Use your own sales page to convert repeat customers, run promotions, and build your brand
• Include a card or note in Shopee orders directing customers to your own page for future purchases

First customer from Shopee. Second, third, fourth customer — from your own WhatsApp through your landing page.